Six Great Reasons You Should Never Use Google AdWords Express

(Just Mail a Check Directly to Google Instead!)

AdWords Express provides a fast way set up a simple Google AdWords PPC advertising campaign… but a really terrible way to set up a good AdWords account, it’s a method that will almost certainly cost you more money in clicks than you make in sales. First, what exactly is AdWords Express? I must admit that in years of PPC advertising (I first started working with PPC early this century, and wrote Pay Per Click Search Engine Marketing for Dummies a decade ago) I had never used AdWords Express, until I recently examined a client’s failing AdWords campaign. (Express has been around for six years now, though it was originally named Google Boost.) AdWords Express is essentially a simplified version of AdWords (you can […]

  • Peter Kent

    CM@PeterKentConsulting.com