Don’t Pay to SEO Optimize Your Site

Optimizing Your Site is Not Brain Surgery ... Whoever Builds, Should Optimize

Last week I published a blog post explaining that most SEO services are a scam (I won’t repeat myself; you can find out about the SEO scam here). I want to explain another way businesses can avoid getting ripped off: by understanding the role of page optimization. There are essentially two sides to Search Engine Optimization: on-page and off-page. On-page optimization is how you code your Web site, essentially putting keywords into appropriate places in the site, making sure the site is readable by search engines, adding an XML sitemap, and so on. Off-page “optimization” is not really optimization per se … it’s getting links pointing from other Web sites pointing to yours. I’m not going to discuss that in this post, just […]

Small Business Beware! The SEO Scam

SEO is 80% Scam - How to Protect Yourself

Been SEO scammed already? If so, you’re not alone. I’ve now been involved in SEO for about two decades. Over the last 15 years or so, I’ve worked with literally hundreds of businesses, large and small, from Amazon to individual realtors, from Zillow to small industrial-equipment companies. Many of these businesses came to me after reading SEO for Dummies (or Search Engine Optimization for Dummies as it was named for the first five editions). [For those of you who’ve been living in the proverbial cave for the last few years, SEO means Search Engine Optimization, and refers to techniques use to convince search engines that when somebody searches for blue widget, or whatever, your Web site is listed at the […]

Six Great Reasons You Should Never Use Google AdWords Express

(Just Mail a Check Directly to Google Instead!)

AdWords Express provides a fast way set up a simple Google AdWords PPC advertising campaign… but a really terrible way to set up a good AdWords account, it’s a method that will almost certainly cost you more money in clicks than you make in sales. First, what exactly is AdWords Express? I must admit that in years of PPC advertising (I first started working with PPC early this century, and wrote Pay Per Click Search Engine Marketing for Dummies a decade ago) I had never used AdWords Express, until I recently examined a client’s failing AdWords campaign. (Express has been around for six years now, though it was originally named Google Boost.) AdWords Express is essentially a simplified version of AdWords (you can […]

  • Peter Kent

    CM@PeterKentConsulting.com